David R. Scott
Alfred M. Worden
James B. Irwin

26 July-7 August 1971

Emilio Pucci
Jerry Elmore

Apollo 15

"The mission patch for Apollo 15 was basically designed by the Italian dress designer, Emilio Pucci. We had as a crew evaluated some 540 different designs for our crew patch. They appeared either too mechanical or to have nothing to do with the flight, so finally, through a mutual friend, we asked
A fanciful recreation of the central design element in "the normal Pucci blues, purples and greens."
Pucci if he would help us with the design. Now, Pucci, as I best recall, was an aeronautical engineer [in fact, he was a bomber pilot in the Italian Air Force -ed] and had a good feeling for flight. With his artistic nature, we felt that he would be very helpful in the patch design. He did send us a design which was basically the same as the patch we eventually used, however the colors were in the normal Pucci blues, purples, and greens. We took his design, changed it from a square to a circular patch, made it red, white and blue, and put a lunar background behind the three stylized birds that were the major Pucci contribution. The symbology is of three stylized birds flying over the lunar surface, each indicating one of us who were on the flight. The lunar surface behind the patch shows the landing site (next to Hadley Rille at the foot of the Appenine Mountains) and directly behind the stylized birds is a crater formation that spells "15" in Roman numerals. You can also see from the stylized birds that they fly in formation with one on top and two closer to the lunar surface, indicating those who actually landed."

--Al Worden, from All We Did Was Fly to the Moon

In a letter from Pucci to Dave Scott, we get some insight into the state of the design when Pucci finished his involvement:

"I am very happy to hear that the design I made for the emblem, which visually represents, and now I may say it, you, Worden and Irwin in the shape of three fast moving elements in space in the form of a capsule closely flying in formation to indicate the common goal and purpose of your flight, has met with your liking.

"According to your indications I am sending three sketches in the size you indicated, using different backgrounds and lettering.

Sketch "A" of three designs suplied by Pucci, incorporating feedback from the crew.
"Sketch "A" is done on a solid black background. Sketch "B" is done with a grey and white background, representing the proposed lunar landing site. Sketch "C" is done in black and grey, that is, using no colors, to be reproduced in any color you like on stationary, etc.

"You will note that the lettering of your names and of Apollo have been designed in a rush and are far from perfect. Please have them perfected by lettering specialists.

"If it can be executed properly I think that sketch "B" is the best.

"The blue and red which I have used are not exactly the ones of the American flag since I do not have the precise shades of color, but the emblem would be finally made in the true colors of the flag.

As you may have noticed I have signed my name "Emilio" on all the sketches, in black on sketch "B" (the one I prefer), and in white on "A" and "C", as I do on all the designs I make."

Pucci design piracy was apparently a problem, and in an attempt to prevent this, on the advice of a lawyer he started including his name within his designs. His explanation of why he used Emilio rather than Pucci: "It was considered shameful for a Pucci to work." A note from Dave Scott to Stanley Jacobsen (Aurora April 1, 2006 Space & Aviation Memorabilia auction, Lot 592), reads: "The "E" to be included in the design is formed thus," with a series of samples following. The "E" did not make it into the final artwork, but Chris Spain points out that it did end up as an additional hallmark on the embroidered patches that were specially produced for the crew. These patches can be identified by the gold or silver thread used for the "XV" hallmark. The "E" hallmark is above the "WO" in Worden's name on the silver hallmarked version, and above the "N" in Irwin's name on the gold-hallmarked version.

Another written note from Scott to Jacobsen (from Still, p.181) illustrates some of the changes made toward the end of the design iterations:

"We have a few modifications we would like to make to the final [design]:
   "1. Attached is a somewhat different scale photo for the surface at Hadley. In particular we have tried to include the unique characteristics of the Rille...
   "2. We feel that the contrast is adequate to eliminate the white borders around the [vector] shapes and use only red, white, and blue over the landing site.
   "3. We also think the white border inside the inner red circle is unnecessary.
   "4. The phases of the moon for XV is well done; although I guess that representation for [Apollo] 15 is still questionable. One suggestion was to place that concept somewhere on the surface..."

My personal theory on where Jerry Elmore put his initials.
Jerry Elmore, a contract employee in the MSC Graphics Arts Branch, executed the final artwork for the patch. Considering the rough state of the design when Pucci handed it off, it's clear that Elmore contributed as much to the design as Pucci. The "bird" or "capsule" shapes are much refined from Pucci's sketch; the expertly rendered lettering is a wonderful choice to occupy the space between two concentric rings; and the lunar surface is entirely the superb creation of Elmore. According to John Bisney, Elmore claims he hid his own initials among the details of the lunar surface. While Elmore never admitted it, my theory is that there are meanderings in the rille that trace out the letters "J" and "E". This is the actual path of the rille, so Elmore could never have been faulted for including his initials, a practice that was officially frowned upon.

With respect to embroidered patches, Apollo 15 marks a watershed. Until Apollo 15, Lion Brothers seemed consistently to produce embroidered patches that were more faithful to the patch artwork than those of AB Emblem. This is particularly noticable in the Apollo 7, 10, 13 and 14 patches. Beginning with Apollo 15 roles were reversed, with AB Emblem making patches which were consistently more faithful than Lion Brothers. The one point on which the Lion Brothers patches seemed consistently at variance with the design was the size of the lettering. This is most noticable in the Apollo 15 and 17 patches.

NASA photo Beta cloth patch

NASA photo ID: S71-30463
Taken: 4 May 1971

Beta cloth version of the Apollo 15 patch.
89mm dia

AB Emblem patch

AB Emblem embroidered Apollo 15 patch. This patch has the "XV" hallmark designed into the patch. Until now, the Lion Brothers patches tended to follow the artwork more faithfully than the AB Emblem patches. This tendency reverses beginning with Apollo 15.
101mm w × 102mm h

Lion Brothers patch Apollo 15 hallmark

This Apollo 15 patch has the "XV" hallmark sewn in silver. According to the description of lot 547 of the May 2003 Aurora Galleries auction, which included a similar "silver hallmark" patch, it was "one of four proof samples supplied by the AB Emblem Company prior to production of the final patch. This particular patch is unique because it includes silver embroidery of the XV [hallmark]". However, more of the "silver hallmark" patches were obviously made at some point in time, since three lots (408, 409 and 410) in the October 2002 AG auction, lot 538 in the May 2003 AG auction, lot 680 in the April 2004 AG auction, and lot 467 in the October 2004 AG auction all included such a patch. Regardless, they are clearly very rare.

This version of the Apollo 15 patch has the "XV" hallmark sewn in gold. Lot 535 of the May 2003 Aurora Galleries auction included such a patch, and noted that this was "done only for patches for the astronauts' personal possession." According to Bill Hunt, there were fewer of these made than of the silver version. My thanks to Bill Hunt for both this image and the one of the silver hallmarked patch.

Lion Brothers patch Apollo 15 hallmark

The Lion Brothers embroidered Apollo 15 patch. The crater outlines making up the "hallmark" are in white here, instead of black, making it almost invisible.The standard Lion Brothers hallmark (see photo to right) is used instead. The lettering is oversized on this patch -- the crew names occupy nearly half the circumference.
101mm w × 102mm h

The Lion Brothers hallmark -- the number "15" upside down near the "D" in Worden's name.


This photo shows the patch on Dave Scott's flight suit. Like most patches (but unlike Apollo 8), the beta cloth was trimmed to a square around the circular patch before being sewn onto the suit. The suit is currently on display at the National Air & Space Museum, Washington, DC. This isn't a flown patch, though: as standard procedure, upon return the flown beta-cloth patch was removed from the suit and given to the astronaut who wore it; it was then replaced with a fresh, unflown beta-cloth patch. Photo courtesy of David Woods.

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